Transformational Coaching
and wellness training
There's Always Potential
to be more you!!

You don't need a coach, but life could be better with one

Reasons why you shouldn't get a coach...


  • You're perfectly happy with the way things are at the moment, and that's great!!
  • There's a financial investment
  • You don't like being challenged or held accountable
  • You know everything there is to know about you and your life

I'm often asked...why the name 'Always Potential?

My answer is always the same.  Life can be s**t and life can be awsome, there's Always Potential for both.

Like you, life has presented many... 'learning opportunities' over the years, I've not always called it that, but here are three of my life lessons:

  1. Life has the potential to be shit! We cannot always control external forces.  Things are going to happen, but in essence, we actually know that the things that happen are neither good nor bad. It's the meaning we attach situations and circumstances that cause the feeling of 'shitness'.  There's nothing wring with this, it's just how it works.

  2. We really can better our lives, we have the potential for greatness within us.  Yes, a little cliché I know, but it doesn't make it any less true.  It's already within me, it's already within you, you do not lack anything, you are not low in anything, we have everything we need within us. It just needs uncovering.  Simple...right?!

  3. Everyone has their own definition of 'success'.  Some see success as being the top person in their organisation, others see success as having financial freedom, others define success by how much they're living towards their purpose and having meaning relationships in their lives. 

Reasons to hire a coach...


  • You're not happy with something in your life...you want something to be different
  • You want someone to challenge your perspective on how you see things, as you know that it is only be 'seeing' something new, that you will grow
  • You want more peace of mind
  • You want more clarity and focus
  • You want to live more towards your purpose
  • You want meaningful relationships
  • You want to be more YOU!!

Most of us go through life wanting something different, sometimes we know exactly what we want, others don't.  I’m not talking about not living in the moment, being happy in the present, I’m talking about living our lives to our best, to know that we can offer more to the world that we’re giving.

Life presents many obstacles, but in my experience, our own mind, while trying to be really helpful, actually keeps us stuck.  This is my area of specialism. 

Many of us are stuck in our problems; and in need of a partner to help us along the journey.   Seems like a cliché (again) but coaching is a journey, it's getting from point A to point B, whatever or wherever that may be.

Coaching can have a profound impact on your life. A coach is not your friend, as a coach, I am not there to smile and nod at your problems.  I am an empathic person, but I'm ultimately, I’m here to help you get you to where you want to be.

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  • Always Potential

    “I was able to hear your talk yesterday and wanted to take the opportunity to say thank you. I felt the most calm that I have felt in months after hearing you speak - almost like it prompted me to find my clear mind....

    ​I went over to my partners house last night, smiling for the first time in weeks and we had a good evening discussing your thoughts and work. It was so reassuring, in these challenging times, to know that my inner peace and calm was still there and hadn't been magically taken away by covid and all the work and personal pressures that it has brought with it”

    Speach & Language Therapist

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Social responsibility - Giving back

I believe in giving back where ever possible.  So, these are my commitments:

  • Provide free coaching hours to the Professional Support Service for Social Workers through the British Association for Social Workers

5% of all one-to-one coaching sales goes towards social projects, such as:

  • One to one coaching for young people who struggle with their wellbeing

  • Innate health education and training for groups of young people