

WHO IS JAMES?
James is a professionally qualified Executive and Transformational Coach. James works with forward thinking people who have more to offer this world than they are currently giving. Individuals who hold themselves back due to their own mental blocks.
We create our whole reality with the power of our minds, and yet it is our minds that hold us back.
James has been supporting human beings to be at their best for over 19 years. Working within children’s social care, 11 years as a qualified Social Worker means that James has seen people at their worst and stive for the best.
As Life Strategist / Executive Coach James continues to support individuals, Teams and Organisations as a whole to have more enjoyable, productive and successful lives.
"To change our lives, we must fundamentally change the ways we think, act and feel. Because how we think, feel and behave is - in essence - our personality. And our personality creates our personal reality" (Dr Joe Dispenza)
THE WHAT...
James believes everyone deserves to have more enjoyable, productive and successful lives, but these terms are subjective to you.
- What does a life more enjoyable look like to you?
- What does a life more productive look like to you?
- What does a life more successful look like to you?
James offers a number of different programmes with all the above in mind.
From in-person and online one to one coaching sessions, stress and wellbeing assessments, group coaching programmes and public speaking.

"The secret of change is to focus all of your energy not on fighting the old, but on building the new" (Socrates)
CAN JAMES HELP?
- Stressed out?
- Risk of burn out?
- Procrastinating?
- Need to develop your leadership / human skills (aka soft skills)?
- Want to develop positive habits?
- Need a thinking partner?
- Lack of purpose
- Struggle with relationships (including with your children)
- Struggle with self-belief and no longer feeling your confidence
- Reach out if there's something else
- More?....Reach out
"The moment you change your perception is the moment you rewrite the chemistry of your body" (Bruce Lipton)
THE WHY...
Like everybody, James wears and has warn many hats. Struggling with life's challenges himself, he's overcome a number of adversities.
The more he has understood the spirituality of our moment to moment created existence and neuroscience, the more he has understood that he has to incorporate teaching and coaching in a very unique way.
James supports individuals and teams to live a more 'enjoyable', 'productive' and 'successful' life by:
- Understanding their humanness
- Uncover who they really are
- Create the life they want
- Solove their own problems
James lives in Cardiff, UK. Works locally, nationally and globally.

"You have power over your mind - not outside events. Realize this, and you will find strength" (Marcus Aurelius, Meditations)
WHY 'ALWAYS POTENTIAL'?
James is often asked...where the name 'Always Potential' come from?
The answer is always the same. Life can be shit and life can be awesome, there's 'Always Potential' for both.
Like you, life has presented many... 'learning opportunities' over the years. Obviously, James has not always called it that, but here are three life lessons:
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Life has the potential to be shit! We cannot control external forces/events. Things are going to happen, but in essence, we actually know that the things that happen are neither good nor bad. It's the meaning we attach to situations and circumstances that cause the feeling of 'shitness'. There's nothing wrong with this, it's just how it works.
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We really can have more enjoyable, productive and successful lives. We have the potential for greatness within us. Yes, a little cliché, but it doesn't make it any less true. It's already within James, it's already within you. You do not lack anything. You are not low in anything; we have everything we need within us. It just needs uncovering...and we still have to get things done! Simple...right?!
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Everyone has their own definition of 'enjoyable', 'productive' and 'success'. Some see success as being the top person in their organisation or winning a gold medal. Others see success as having financial freedom, others by how much they're living towards their purpose or/and having meaning relationships with loved ones in their lives. It's all subjective, and it's up to you to define.
"No great thing is created suddenly" (Epictetus)

THE HOW?
James' coaching and programmes are based around these four dimensions.
- Trauma informed
- Informed and utilising neuroscience
- Understanding of our we create our moment-to-moment reality
- Connecting Brain, Heart and Gut