Performance and Mental Fitness Coach

The moment you change your perception is the moment you re-write the chemistry of your body

bruce lipton

Coaching That Moves you Forward

I have a saying:  "There's potential for shite, and potential for insight" 

Coaching is a collaborative journey tailored to your aspirations. Everyone faces challenges—coaching helps you gain fresh perspectives, shift your mindset, and take action to create real change.

In a world filled with stress and burnout, clarity and opportunity still exist. Your path is yours to define—I’m here to guide you through it.

Think of me as a mechanic for the mind. I don’t come in with a one-size-fits-all approach. Instead, I first understand what’s beneath the surface, and then apply the right tools to support you. That’s why I’m always learning—so I can serve you better


Write your awesome label here.

Social Worker

Nearly two decades working within social care, over a decade as a qualified Social Worker.


Executive Coach

An advanced certificate in Executive Coaching accredited by University of the West of England, Bristol.

HeartMath Coach

Using HRV science and research in a trauma informed way; calming your nervous system and so much more.


mBIT

multiple brain integration techniques practitioner.  Supporting the communication with the whole body, including gut, heart and head


HeartMath Stress and Wellbeing assessment

Research based stress and wellbeing assessment to provide insight into your current thought processes.


innate health and education and resilience trainer

Specifically for children and young people, supporting the understanding that reality is an inside job


How does my coaching framework work?

Coaching is all about you.  Coaching is all about powerful intentional conversations and will change based on what you need.  However, the below is a rough guide. 

Playful curiosity

Coaching can be serious, but it can be fun too.  Coaching can bring out laughter, tears and everything in between.  It's all about powerful questions in a light hearted and safe way.

Exploring your conditioning

Coaching is different from therapy.  Therapy can be incredibly helpful.  Therapy tends to hang out in the past, coaching focuses on future aspirations and goals.  As part of that process, we may certainly touch upon past events to identify certain belief patterns, but coaching is about holding you to account for the future you want to design.

Working through misunderstandings

We know what we know, but what we know are not always facts, and yet we take them as so.  Our reality is created by our personal thinking (beliefs, opinions, judgements etc...)  So let's create a new reality.

Taking action

Insight is great.  Inspiration is great.  Dreams are great.  Goals are great.  But nothing changes unless you do something different. 

You have power over your mind - not outside events.  Realise this, and you will find strength.

Marcus Aurelius, meditations

Start Your Coaching Journey with Clarity

Coaching isn’t for everyone. It requires commitment, action, and a willingness to be challenged. If you’re ready to break through limitations and create real change, the first step is a focused, high-impact consultation.

What to Expect from the Initial Consultation:
  A clear understanding of what’s holding you back and what’s possible.
  An honest assessment of where you are vs. where you want to be.
  A tailored discussion on how we can work together to create the results you want.

At the end of our session, you’ll have clarity on your next steps, whether that’s continuing with coaching or taking immediate action based on what we uncover.

Investment
🕒 60-minute Consultation: £150 (one-time investment, standalone session).

If you’re serious about change and ready to take bold action, let’s start.

Use the contact form or send me an e-mail

james@alwayspotential.com

I will aim to get back in touch with you within 24 hours

Message me, and we'll set it up

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