I'm James

I'm an Executive and Personal - Emotional Intelligence Coach. 
It's just a job title really.  Something to call myself.  But what does it really mean?

I love supporting individuals, teams and organisations to strive for greatness and succeed within their personal and professional lives.  What greatness and success looks like to you is not for me to define.  It's your life.  It's up to you.

I, like many have been through a great deal in my own personal life, and so, I have made it my mission to uncover my own potential, to work through my own issues and train to be a knowledgeable and skilful coach. 

I have worked with 100s of people who have struggled in their lives in some way shape or form.  I'm a straight-talking coach, kind and empathetic, but I am not here to be a friend.  I don't profess to be an expert in anything, I am however knowledgeable and skilful in asking powerful questions and providing my clients with the thinking space they need to think something they have never thought before.

Make no mistake, I have equally struggled in life.  I have been bankrupt, divorced, felt dreadful about myself.  I have done the work and I continue to do the work; I am a lifelong learner and will always be a work in progress.

I am deep thinker. I am passionate about making the world a better place to live for my family.  I would say that being a parent of three children, all of which are growing into adulthood very fast, is where my biggest learning comes from.  Each one unique in style and perspective of the world, but also probably my biggest testers at times. 

Training and Accreditations





Qualifications & Training:

BSc (Hons) Social Work
Advanced Certificate in Executive Coaching
mBIT (multiple Brain Integration Techniques)
Neuroscience and change with Coaching Rising
Trauma-Sensitive HeartMath Certified Practitioner

multiple Brain Integration Techniques (mBIT)

When thinking about change, we often get stuck in our heads. Thinking that we need to think our way out of a problem.  Neuroscience now proves that you have more than one intelligence. There is a "complex adaptive neuro network" in both your heart and gut.

The new field of mBraining and mBIT has developed a modality that enables a new way of thinking and decision making, exploring all your intelligences, allowing you to tap into your innate wisdom and discover emerging solutions. 


Most of us have been taught in school that the heart is constantly responding to "orders" sent by the brain in the form of neural signals.  However, it is not as commonly known that the heart actually sends more signals to the brain than the brain sends to the heart.  Moreover, these heart signals have a significant effect on brain function - influencing emotional processing as well as higher cognitive faculties such as attention, perception, memory, and problem solving.  In other words, not only does the heart respond to the brain, but the brain continuously responds to the heart.

James uses the HeartMath science-based techniques, including heart rate variability (HRV) technology to work with clients.  Supporting the body to get into a coherent state, also known as psychophysiological coherence which basically is the state of optimal functioning.  

By doing so, our physiological systems function more efficiently, we experience greater emotional stability, and we also have increased mental clarity and improved cognitive function.

Simply stated, our body and brain work better, we feel better and we perform better.

Innate health education and resilence training

The iheart Resilience framework is an instruction manual that explains how our minds work and where the source of wellbeing lies.

James is able to support children from 10 years to 17 using the iheart framework; instead of giving advice, sessions are used to provide knowledge of how their minds work, enabling them to understand why we think, feel and behave the way they do.  This approach empowers children and young adults to navigate their way back to resilience and wellbeing more and more of the time.

Giving back to the community

Chair of Governors

I am proud to be a Chair of Governors of a primary school in the Vale of Glamorgan. 
Write your awesome label here.
Write your awesome label here.

Director of CUBE

CUBE is a unique local not for profit community organisation supporting indivuduals and families in the Barry Vale of Glamorgan area.  From the outside, the Gallery Coffee House and event space looks like just that, a lovely local cafe and event space.  In fact, all the profit that the Gallery Coffee House goes back into the CUBE to provide support at no cost to the community.  

What people have said 

Amazing Jamie! Thank you so much...I have found this so incredibly insightful.
rachael smith
I liked the sequence of: opening a space to hold a conversation, the generous listening, and the summary of what you've heard followed by a thoughtful poignant question.  It was the voice I needed to hear inside my head, not all the worry and scatter and confusion...
Fred (Changing career)
It has been a course that has made me think and look at things in a different way.  Thank you.
michelle perryman,
School nurse
I was able to hear you talk yesterday and wanted to take the opportunity to say thank you. I felt the most calm that I have felt in months after hearing you speak - almost like it prompted me to find my clear mind...
michelle perryman,
School nurse
Some other things that (may) make me interesting:
  • I can't handle spicy
  • I sometimes feel insecure
  • I've walked along side Lions
  • I've spent time with mountain Gorillas in the wild
  • You can't beat a proper cooked breakfast...any time of the day
  • I used to be a professional chef (In McDonalds, when I was 16) :-)
  • I've previously felt like a really bad person for the decisions I've made
  • I used to take kung-fu classes; my dream is still to train with Shaolin Monks
  • I've ran the London marathon, but was beaten by a very fast womble :-(
  • I'm a pretty good cook, but am much better with herbs rather than spices
  • I usually eat my Cadbury's cream egg by taking a bite and drinking some hot tea
  • I can laugh at my own jokes before they come out of my mouth...but am getting better
  • My most important character strengths and values are kindness, compassion & Integrity
  • If I didn't have to sleep and had extra time, I would learn to play the guitar and go for more walks
  • My first business, many years ago was called Ballooniful...I sold machines that could put flowers inside balloons.  Obviously, it didn't work out.
  • I've jumped the 3rd highest bungee jump in the world (at the time), my aim is to still jump off the highest.  I've also jumped out of a perfectly good plane at 14,000ft
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