Mental Performance Coaching for
High Achievers Who Feel Stuck
From External Success to Internal Confidence
High Performers don't always need more strategies. They need clarity, calm, and a trusted partner who gets it.
I work with ambitious professionals who look successful but feel weighed down by doubt, stress, anxiousness and constant pressure. Together, we'll sharpen your clarity, strengthen your mindset, and create the confidence you deserve.
The result? You'll make bold decisions, handle challenges with ease, and perform sustainably, not just survive.
You're in the right place if you:
- Appear successful on the outside but feel stuck, stressed, or uncertain on the inside
- Struggle with imposter syndrome, self-doubt, or overthinking your next move
- Want to perform at your best without burning out or sacificing what matters
- Need clarity on your direction and confidence to take bold action
- Are tired of surface-level advice and want a trusted partner who challenges you intelligently
This isn't your typical coaching
Most coaches push motivation and productivity hacks.
I don't.
I combine psychological principles, neuroscience, and 20+ years of social care experience to help you understand yourself at a deeper level. We won't just set goals, we'll uncover what's really holding you back and build the mental fitness to sustain your success.
My approach:
Grounded in science: HeartMath, mBIT, neuroscience-backed frameworks
Human-centred: Real experience with real challenges, not just theory
Results-driven: We focus on clarity, confidence, and measurable transformation
Direct but kind: I'll challenge you intelligently, not aggressively
Bottom line: If you want someone to tell you you're amazing, hire a cheerleader. If you want someone to help you become the person you know you can be, let's talk.
The 7 Foundations of Life Performance
Clarity - Know what you want and why it matters
Accountability - Hold yourself to a high standard and follow through
Responsibility - Own your choices and responses, no matter what
Discipline - Build consistency that turns intentions into results
Adaptability - Thrive in uncertainty by staying flexible and resilent
Growth - Keep learning, stretching, and leveling up.
Action - Move boldly forward, even when the outcomes are uncertain.
These aren't just concepts. They're the framework we'll use to build your sustainable performance.
Some questions for you...
Do you know what you want?
Are you handling the stress and pressure in your life effectively?
Are you moving towards your goals and dreams?
If your answer is no, coaching could help. But let me be clear, I’m not the coach for everyone, and neither do I want to be. I work with people who are serious about change.
If this interests you, contact me.
I'm James. A mental performance coach who's lived through tragedy, financial loss, heartbreak, and self-doubt. I did suffer at times, but these experiences didn't break me. They taught me how to help others get the best out of themselves.
What I bring:
- 20+ years in social care working with people in their toughest moments.
- Advanced training in coaching, neuroscience, HeartMath, mBIT and executive coaching.
- My own lived experience navigating pressure, uncertainty, and growth.
- A direct, kind approach that challenges you without crushing you.
My philosophy:
I don't have all the answers. I ask powerful questions that help you discover your own path. I'm not here to motivate you with hype, I'm here to walk alongside you as a coach and trusted partner, helping you build the clarity, confidence, and mental fitness to achieve your version of success.
When we work together, I'm not just your coach, I'm your ally in redefining what's possible.
Acceptance of me as it is 100%. This led to me open up and talk about my challenge in an open manner. Ability to be gentle and firm. You listened with a gentle approach which led to an open listening and you also asked me important questions at regular intervals.
Now after the coaching, I feel less jittery about having left my career path, more confident in my ability to choose a direction and best of all, calmer and more sensible about how to proceed with it. The first top insight was the question - why I had picked out a particular selection of jobs for my new direction. The second top insight was the question - what positively motivates me. The conversation after those questions had been answered was more developed, interesting and constructive. I am more comfortable questioning myself constructively on my own.
To change our lives, we must fundamentally change the ways we think, act and feel. Because how we think, feel and behave is - in essence - our personality. And our personality creates our personal reality
A coach is someone who tells you what you don't want to hear, who has you see what you don't want to see, so you can be who you have always known you could be.
A coach can offer immense value to your life, however if it's not the right time for whatever reason, being your own coach is also incredibly valuable, and that's why I created 'TEN' along with other resources
Frequently asked questions
What is mental performance coaching?
How is your coaching different from other coaches?
Do y ou offer coaching in Cardiff and Wales?
Who is coaching right for?
How long does coaching take to see results?
Ways to work with me
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